How Google Smashed Everyone’s Crystal Balls (In One Month)
Well, here we are a month into 2012. And what better time to take a look at some of the predictions people were making all the way back in late 2011? At the beginning of the month, eConsultancy...
View ArticleWhy You Are Getting Attribution Wrong
You are getting your conversion attribution wrong. I don’t care how long you’ve spent on it, how sophisticated your weighting model, or how high a priority you have put on it: you’re getting it wrong....
View ArticleGoogle Analytics Content Experiments Support
Google Analytics have recently announced the imminent closure of their variation testing service Google Website Optimizer and their replacement Google Analytics Content Experiments. Content Experiments...
View ArticleOrganic Search Engine Detection Improvements
We have today released a set of improvements to our organic search engine detection in the Infinity Tracking platform. Summary Google is now sending a referrer of “http://www.google.com” without a...
View ArticleSEO Data is Dead
Last week saw big changes to the way that Google share keyword data. Google are now encrypting keyword data for all search activity. Paid ad searches are unaffected. What does this mean? As of now this...
View Article“Not Provided” comes to Paid Search
By now you’ll be aware that Google have officially announced that they are bringing “not provided” to ads including pay per click (PPC) ads. So what does this mean and do we need to be concerned? The...
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Creating effective integrated SEO campaigns in 2015
In the coming year it’s predicted that SEO will become less of a siloed discipline, integrating more and more with other channels and platforms. At the same time, although digital marketing budgets are...
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